NAJ Award - 2024
At the core of Arihant’s recent international recognition stands Tejinder Singh, a seasoned visionary and founder of Flauntasia. His strategic leadership and refined storytelling sensibility played a defining role in shaping Arihant’s award-winning brand video a project that gracefully blended elegance, heritage and emotion.
One such powerful initiative was the Life Cycle collection inspired by the natural rhythms of life, it is more than just a tribute; it is a voice for change. With each piece, the collection honors the resilience and beauty of womanhood while raising vital awareness about period poverty, a deeply rooted social issue impacting millions globally.
This poignant campaign, crafted by Bizsquared for Life Cycle India, earned the CSR Category Honor at the NAJ Awards in Birmingham, UK. The award not only celebrates outstanding design but also recognizes the brand’s commitment to purpose-driven storytelling.
Life Cycle — Jewellery
with Purpose
Inspired by the natural rhythms of life, the Life Cycle collection is more than just a tribute it’s a voice for change. Each piece in the collection embodies the strength, resilience and beauty of womanhood, while also shining a light on the pressing issue of period poverty.
Beyond its exquisite craftsmanship, the collection represents a deeper mission to raise awareness and spark dialogue around a global issue that is too often overlooked. Through this initiative, we and the Arihant team transformed jewellery into a platform for empowerment and advocacy, proving that design can not only adorn but also awaken, educate and inspire.
